Telefónica to focus on TV for 2014

Juan Fernandez Gonzalez | 20-12-2013

TV and video will be at the heart of Telefónica's strategy in Spain in 2014 as the company aims to take advantage of the demand recently generated by Movistar TV and especially its Fusion package – integrating phone, broadband and TV – which has reached three million customers.

Telefónica's president, Luis Miguel Gilpérez, has said that the telco is aiming to be a "video company". Over 50% of Telefónica's broadband customers already have Fusion, which has been accessed 11 million times during its 14 months in operation.

According to the company, the success of Fusion is due to the new TV platform, which includes video-on-demand (VOD) content and a TV everywhere service, Movistar Go.

The platform focuses on movies and sport. Roland Garros 2014 will be exclusively broadcast on pay-TV through Movistar, which also has the broadcasting rights for La Liga, the Champions League, European League and Spanish Cup.

Telefónica's infrastructure in Spain also makes possible a wide deployment of broadband and IPTV services. Movistar's FTTH (fibre-to-the-home) network is already available in 3.5 million homes and has over 0.5 million customers, while LTE 4G covers over 50% of the territory, strengthening the TV everywhere platform.

Gilpérez pointed out that the fibre network will also receive heavy investment, and he expects Telefónica to end 2014 with 7.1 million connected homes.