launches iOS app

Rebecca Hawkes | 22-12-2013

Indian online digital channel has launched an app for Apple’s iOS platform. Offering fashion, entertainment and lifestyle tips and information, the video-based app allows users to share news and trends via social networks including Facebook and Twitter.

“While our Android app has been successfully able to penetrate the tablet, smartphone and online platforms, our iOS app will now enable users of Mac devices like iPads, iPods and iPhones to easily access our content,” said Kunal Kishore Sinha, founder,

“With this app, we are now confident of reaching out to the mobile generation of today more comprehensively. The app ensures that they can follow all the micro trends that are becoming the talk of the town easily and stay updated always.”

The content generated by is not available on mainstream media, while being topical, according to the company – which uses both its own website and YouTube to disseminate its unique videos.