New association for European product placement

December 23, 2013 11.44 Europe/London By Chris Dziadul

The European Product Placement Association (EPPA) will be launched at the next Discop Istanbul, which will take place from March 4-6, 2014.

EPPA will be based in Istanbul and play a key role in helping TV content producers, broadcasters and distribution platforms, as well as brands and creative services, navigate the world of advertiser-funded content.

It will strengthen global brands and facilitate financial sources for production companies.

The first talks regarding the EPPA will be held during the 2nd International Product Placement Symposium, taking place in Istanbul from January 17-18, 2014, where the leading European agencies and parties forming the association will lay out plans for the venture.

Commenting on the launch, M. Akif Ebiçlio?lu, co-founder of EPPA and CEO of 3P Product Placement Production, said: “With favourable legislations now in place in most European countries, the definition of product placement and branded content has considerably broadened over the last three years.

“In such an environment our role is, quite simply, to offer expert guidance and practical information designed to support brands, producers and programmers optimise their organic relationship.”

To highlight this initiative, the last day of Discop Istanbul (March 6) will focus on the development of branded TV content.

Discop Istanbul is organised by Basic Lead, which has offices in Los Angeles and Johannesburg.