Orange TV bets on Disney VOD hook in New Year
Juan Fernández | 24-12-2013
As it studies new strategies to increase customer numbers, the Orange TV over-the-top (OTT) platform is to offer Disney content on-demand at half price in Spain before 9 January 2014.
The movies-on-demand service offers 60 VOD films from not only Disney but also Pixar, renewed monthly, targeted at a family audience. With a monthly subscription, content can be watched as many times as desired. It also has a catch-up service with content available up to 15 days after the original broadcasting and a VOD platform with over 600 titles.
Orange TV was officially launched in September with the intention of increasing the customer base from around 50,000 to 100,000 viewers before the end of the year. Latest reports have though placed the number at just over 62,000.