Cosmopolitan TV gets smarter
Parent Category 27-12-2013
Spanish pay-TV channel Cosmopolitan TV has launched an application for Samsung and LG Smart TVs, betting on the popularity of connected TV and cloud content to increase its audience.
The entertainment and lifestyle signal had already presented an app for iOS and Android mobile devices and PCs and the new Cosmo TV will include live programming and shows on-demand via a catch-up service. The app is 100% cloud-based and every user can record a program and keep it for later in a virtual hard disk.
“We have launched the app in the audience favorite devices, aiming to catch more customers to our pay-TV channel but also to bring them the [TV everywhere] possibility”, explained Juan Mayne, Cosmopolitan TV's director. “The viewer will now enjoy our series, movies and entertainment shows in a multiscreen environment”.
Cosmopolitan TV is present in most of Spain's pay-TV platforms and targets the female audience. Its programming is based on series such as the comedies Cougar Town and Suburgatory and blockbuster movies like The Queen, The Constant Gardener or Milk. It has also produced some of the shows, as the latest premiered We Love Tamara, which generated great social activity.