Digital delivers all-time high for ESPN
Joseph O'Halloran | 27-12-2013
Survey data from the comScore Multi-Platform report of November 2013 has shown that digital media has cemented itself right at the heart of operations at leading US sports network ESPN.
The digital media content accounted for just over a third (35%) of all sports category usage across computers, smartphones and tablets in November 2013, representing more than the combined totals from the second, third and fourth-placed sports properties comprising Yahoo! Sports-NBC Sports Network, NFL Internet Group and Bleacher Report-Turner Sports Networks respectively.
Across platforms, ESPN claimed to have reached 68.2 million fans in November, the second largest unique visitor count ever in the sports category, behind only ESPNís record-setting September. In addition, users spent 7.8 billion minutes with ESPN last month, also the second highest ever.
ESPN mobile content scored a record high generating 4.1 billion minutes of usage and ESPN claimed that it led the No 2 mobile sports entity Bleacher Report-Turner Sports Network by more than 22.3 million unique visitors and received more minutes of usage than the next three mobile properties combined. In all, 47.3 million people used ESPN mobile properties in November, the third consecutive month in which more unique people accessed ESPN content on mobile devices than on computers, which themselves generated 39.5 million.