Cotas, Cotel top Bolivia's pay-TV market

Juan Fernandez Gonzalez | 27-12-2013

Bolivia's pay-TV sector achieved nearly 254,000 subscriptions in Q3 2013, representing around 40% of the population.

Top of the pay-TV market is are the cable operators Cotas (22.17%) and Cotel (15.06%), according to latest report from ATT, the country's national telecoms authority.

Multivisión, the cable platform recently purchased by Tigo Millicom, is in third position, with 15.06% and nearly 40,000 subscribers. The top five is completed by Comteco (7.97%) and Coteor (7.17%).

Bolivia has 12 national and 50 regional operators and, although it's small compared to other Latin American markets, it has lately experienced some changes.

Multivisión, available in four of the country's main cities – Santa Cruz, Cochabamba, Tarija and the capital La Paz – was acquired by Tigo over a month ago which promised to renew the platform with HD, DVR, pay-per-view and TV everywhere options.

In addition to Millicom's move, Entel announced it will use the recently launched national satellite to enter the pay-TV market with a direct-to-home (DTH) service.

Bolivia's TV market has changed a lot during recent years. Pushed by Latin American growth, the country has also improved its financial situation, even achieving the region's greatest growth in 2014, along with Peru and Colombia, with pay-TV growing from 17% penetration in 2005 to the current 40%.