Toshiba Vision to count down New Year at Times Square

Michelle Clancy | 30-12-2013

Toshiba will be hosting the traditional 60-second countdown for the more than one million people gathered in Times Square for the annual New Year's Eve ball drop. It will also reach a one-billion strong television audience around the globe.

For this year's New Year countdown, from 6pm to 12.15am ET, all eyes will be on the Toshiba Vision screen atop One Times Square, and six mobile LED screens throughout Times Square. The screens will feature New Year's Eve content and entertainment including hourly practice countdowns, live and pre-recorded video clips of musical performances from Miley Cyrus, Macklemore, Blondie and Icona Pop, revellers, celebrities, as well as the Toshiba Hourly Countdown sponsor's content every hour. It will also feature a special New Year's greeting in collaboration with NASA.

Also, a "countdown to 2014" in 15 cities worldwide will be celebrated in grand style via the screen, starting at 9.59am ET with New Year 2014 in Tokyo. A 60-second countdown and Happy New Year and prayers for the Japanese people will be emblazoned on the screen in Japanese.