Siyaya enlists Motive TV to launch VOD service in South Africa

Rebecca Hawkes | 31-12-2013

Johannesburg-based Siyaya Free To Air TV has contracted UK technology company Motive Television to install, integrate and operate a new video-on-demand (VOD) service for South Africa.

The direct-to-home (DTH) VOD service is expected to launch via the Sentech Freevision satellite platform in the first half of 2014.
As part of the deal, Motive will receive upfront set-up fees plus operating fees based on a share of monthly VOD platform revenues. The contract will provide Motive a guaranteed minimum equivalent to £1.07 million, though the company expects this figure will net around £2 million.
Siyaya, which hopes to win a domestic television license for digital terrestrial television (DTT) broadcasting, has also selected Motive as its primary technology partner in the launch of DTT VOD services in South Africa.
The contract follows commercial terms agreed by the companies in September 2013.