Sky claims record for sports in 2013
Editor | 02-01-2014

Despite, or maybe because of, finding itself with its first rival worthy of the name, Sky Sports is calling 2013 a milestone year, with a record amount of content.

In all, the sports channel broadcast 55,000 hours of sports across its six channels and Sky 3D, up 12% year-on-year, with a record 30 million plus unique browsers a month on Sky Sports online, mobile and tablet devices.

For the flagship football offering, including 116 Premier League matches in the current 2013-2014 season, Sky data revealed the largest viewing figures ever. After the first 50 Premier League matches in the season audiences were up 6% on the previous year. In addition, with a note to the competition from BT Sport, Sky noted that UK viewers will be able to watch more live matches on its channel between January and May 2014 including 40 fixtures still to be selected before the current Premier League season ends.

Including support programming, 3DTV and other coverage available on TV, online and on mobile and tablet devices via Sky Go and the Sky Sports app for iPad (but excluding simulcasts and interactive programming), Sky broadcast 8,462 hours of football in 2013 with the next most popular sport being golf with 5,072 hours. Formula One racing and motorsport combined generated 4,098 hours of viewing.

“We are offering more sport, more choice and more reasons to watch Sky Sports than ever before,” commented Barney Francis, managing director for Sky Sports. “Our viewers can enjoy unrivalled sport across six channels, our mobile and digital platforms and while 2013 was the best year yet, we’re sure 2014 will be even better.”