Pulseras Rojas conquers Argentina
Juan Fernandez Gonzalez | 02-01-2014
The Spanish series Pulseras Rojas, produced by Filmax, has become the king of Wednesday nights on Argentina's free-to-air TV, with its last episode on Telefe gaining an average share of nearly 10% and reaching peaks up to 12.4%.
The series, which recently won the Ondas prize for Spain's best series, has been also voted by the audience as the best show of 2013. In an online survey by Television.com.ar, Pulseras Rojas was selected as the best production by 39% of the audience, followed by Santos y Pecadores (19%) and Historia Clínica (14%).
Filmax has taken the series to Mexico, where it had over ten million viewers on TV Azteca, and it is also being shown on VME in the US and on France's Número 23.
Later in January, the Italian version, Bracialetti Rossi, will premiere on RAI1. The series is a project between RaiFiction, Big Band Media and Funwood Ibérica and is the biggest production of the year for the Italian public channel.
The international success of Filmax's series ends in the US, where Fox has recently announced it will produce the American version, Red Band Society. ABC had also showed interest in making a US adaptation, with Steven Spielberg as director, but finally decided to drop the project.