NBCUniversal inks digital content partnership with Revere Digital
Michelle Clancy | 03-01-2014
The NBCUniversal News Group has announced a strategic investment and content partnership with Revere Digital, a technology-focused media company launched by journalists Kara Swisher and Walt Mossberg.
Revere will manage a digital media and technology news, reviews and analysis website called Re/code (recode.net), along with a global conference business. With this partnership, the NBCUniversal News Group will expand its Silicon Valley presence and technology coverage by incorporating Revere's breaking news and analysis stories across NBCUniversal News Group's multiple media platforms.
"Kara and Walt are two of the most knowledgeable, well-connected and respected technology journalists working today," said Patricia Fili-Krushel, chairman at NBCUniversal News Group. "They built an incredible brand and business with AllThingsD, and we are very excited about partnering with them in this new venture and deepening our engagement in this rapidly changing technology market."
As part of the deal Swisher, Mossberg and other Revere journalists will appear on-air across all of the News Group properties including CNBC, MSNBC, the TODAY show and Nightly News with Brian Williams, and will provide News Group television and digital properties access to its breaking news simultaneous with Re/code.
Additionally, CNBC will become Revere's media partner for its global conferences.