Gaga, Kardashians kick mobile video as Vuclip hits 100MN users

Editor | 03-01-2014

Rapidly increasing consumption of mobile video is bringing about new consumer behaviour patterns, a survey from mobile video and media provider Vuclip has revealed.

Vuclipís leading macro worldwide trends of 2013 report showed that with regards to mobile video, sharing and viewing longer-form content head usersí activities. Indeed the majority of people in the sample share mobile video, with just over half (53%) of all people across all demographics sharing mobile video and just over three-quarters (79%) of those under the age of 18 doing likewise.

Almost two-thirds (65%) of people prefer to watch films or TV episodes over brief music videos or movie clips and a similar percentage of men, compared with 57% of women, preferring to watch long-form content on their mobile phones.

The survey also showed the disparity of global mobile video tastes. The most popular mobile video search terms in the US were Kim Kardashian, Lady Gaga, Justin Bieber and Rihanna, with President Barack Obama trailing in the celebsí wake. In India, by contrast, the top three were Dhoom 3, Katrina Kaif and Salman Khan, very similar to that in the UAE.

"2013 brought a major revolution in democratising access to mobile video for the masses. While it used to be available to only the elite few with smartphones and on high quality networks, now innovations in technology, as well as pricing have changed the game," commented Vuclip CEO Nickhil Jakatdar. "I expect 2014 to bring even more excitement and passion from consumers around the world for mobile video. We are already starting to see tremendous shifts in the Middle East and throughout Southeast Asia."