Opera Mediaworks gears up for massive Latin America expansion
Gabriel Miramar-Garcia | 04-01-2014
Opera Mediaworks has announced a substantial expansion of its presence in Latin America with the addition of a team spanning multiple countries to service the regional needs of advertisers and publishers for the mobile video and Web space.
The team now joining Opera Mediaworks has formerly operated independently as Hunt Mobile Ads.
The LatAm team will have offices in Buenos Aires, Mexico City, San Jose, Costa Rica; Bogota and Sao Paulo, as well as Miami; and it will continue to leverage the Hunt Mobile Ads brand.
"Latin America, from Mexico to Argentina, represents a market of over 600 million consumers that are rapidly adopting the mobile internet," says Mahi de Silva, CEO, Opera Mediaworks. "We are particularly excited about the hundreds of millions of global consumers, whose eyes will turn to the World Cup in 2014 and the Summer Olympics in 2016 – both in Brazil. Opera Mediaworks aims to play an integral part in helping advertisers reach their audience and publishers make the most of their inventory in this region."
More than 50 million of the 270 million mobile consumers that use Opera's mobile browsers are based in Latin America.