CES 2014: Skyworth selects Pixelworks processors to power 4KTV

Editor | 06-01-2014

Video display processing technology is celebrating a big win with Pixelworks being chosen by Skyworth to power its Ultra HD 4Kx2K Dual Core Android 3D Smart TVs for the Chinese market.

The deal is the latest in a series of deals for what is a growing 4KTV market, and Pixelworks expresses confidence that its technology, designed from the ground up to address the UltraHD sector, solves the most complex and persistent problems associated with displaying video at high resolutions and refresh rates. The solution includes Motion Estimation and Motion Compensation (MEMC) technologies and what is claimed to be the industry's only Halo-Free Frame Rate Conversion (FRC).

"Pixelworks is very pleased to work with Skyworth to lead the way in delivering UltraHD 4Kx2K TVs to the China market," said Graham Loveridge, SVP strategic marketing and business development of Pixelworks. "The combination of unprecedentedly high resolution, price point and superior video display processing will quickly affirm Skyworth's leadership position in this all-important market."

"Skyworth's choice of Pixelworks' video display processor enables unparalleled video performance in our Ultra HD 55E780U Dual-Core Android Smart TV at a very compelling price point," added a Skyworth spokesperson. "We believe this industry-leading technology differentiates our products, delivering greater value and quality to our Chinese consumers."