M6 asks to switch Paris Première to free DTT
Pascale Paoli-Lebailly | 06-01-2014
M6 Group CEO Nicolas de Tavernost has confirmed on Les Echos' website that he is going to ask for the transfer of the pay-TV channel Paris Première to the free DTT market.
He says that his group is obliged to do this for two reasons which are causing Paris Première to have no future as a pay-TV channel. "First of all, French public authorities have multiplied the number of free TV channels and the extension of free DTT has made pay-DTT much less attractive. Channels such as Paris Première suffer from a significant drop in their ad revenue," he explains.
The second reason, he says, is that "some operators like Eurosport have flown away from pay-DTT, whose offer already didn't have a healthy development".
Determined to convince regulatory body CSA to green-light the proposal, de Tavernost hopes the positioning of the channel will address upper class viewers, a target market not heavily catered for on free DTT.
Paris Première's resources are based on revenues from pay-TV distributors and advertising.
"This channel launched 27 years ago. We invested a lot in it and it features a very original line-up. We do think it can find its place on free DTT," de Tavernost added.