Mistral Production launches theme parks in China
Pascale Paoli-Lebailly | 06-01-2014
Mistral Production has signed a partnership deal with Ninxiga Happy Cities and Interculture Investment Holding Co Ltd to launch, in the Chinese province of Nixinga, the first of two theme parks based on the TV format The Biggest Gameshow in the World.
Mistral has been producing the popular Chinese version of this format, entitled Cheng Shi Zhi Jian, for 15 years.
The first two parks will open in June this year and will offer games from the TV show, adapted for children.
The partnership exemplifies, according to Mistral, "the diversification strategy launched in France and abroad" by the company, under the lead of associates Yves Launoy, Olivier Charpentier and Sébastien Ménard.