GroupM China stages online reality show for staff
Louise Duffy | 07-01-2014
China's largest media investment management company GroupM China has launched 24-Hour Pitch, a micro-series featuring young talent in a real pitch scenario, to continue its ongoing initiative to attract and nurture young talent.
Moving on from 2012’s 'Apprentice-style' competition, this year’s challenge involved 40 young people from GroupM China, working in five teams to compete on a real, live client brief. The challenge is preceded by Accelerate, a GroupM proprietary pitch training programme for media planners and buyers, to equip the participants for the pitch competition.
The winning team will win a cash prize of RMB24,000.
The eight-episode show will start on 8 January, with two episodes per week released every Wednesday on youku.com. The programme will also be promoted on Youku, Renren, Douban, Sohu TV, Tudou, iQiyi and PPTV, LeTV and Sina Weibo.
GroupM China hopes to reach out to young people under 30 who may have an interest in the communications industry but know little about it, and to provide them with a platform to learn and understand more about how a media agency works.
Mark Patterson, CEO GroupM Asia Pacific and chairman GroupM China, said: “Dearth of media talent is a perennial problem faced by all agencies in our industry. We hope that through GroupM Young Power – 24-Hour Pitch, we can raise the interest level and attract more young people to our industry, and to keep this industry creative, young and vibrant.”