CES 2014: Amazon announces alliances with Hollywood to boost 4K UltraHD

Editor | 07-01-2014

Amazon Instant Video has joined forces with leading CE firms, Hollywood studios and TV programmers to offer customers a premium 4K UltraHD experience.

With partners such as Samsung, Warner Bros, Lionsgate, 20th Century Fox and Discovery, Amazon Studios will shoot all 2014 full original series, including comedies and dramas, in 4K UltraHD.

"Customers are excited about the future of 4K and the next evolution of high resolution video. We're working with consumer electronics leaders and Hollywood studios to make that a reality," explained Bill Carr, vice president of digital video and music for Amazon. "There are a number of elements that need to work together to create a true 4K experience for customers you need great content and compatible devices but you also need a service that can deliver that content to your devices so that it plays beautifully we're excited about making that a reality."

"2014 will be a breakthrough year for UltraHD and it is important to deliver on not only the top-of-the-line products but also great content to fully enjoy the benefits of UltraHD," added Kyungshik Lee, senior vice president of the service strategy team of visual display business, Samsung Electronics. "Samsung is launching its biggest line of UltraHD TVs and is excited to work with content services like Amazon Instant Video to bring the clarity and life-like quality of 4K to our customers."