Telemundo makes key local TV appointments for Rio Grande Valley market

Gabriel Miramar-Garcia | 07-01-2014

The Telemundo Station Group has announced two key leadership positions at KTLM/Telemundo 40, the station serving the Harlingen-Weslaco-Brownsville area in Rio Grande Valley, Texas. Jose Flores from Telemundo 39 / KXTX in Dallas-Fort Worth has been named general manager, and Willie Rosales has been named vice president of sales.

Flores comes to KTLM with almost 25 years of experience in broadcast journalism. He has served as vice president of content and news for the Telemundo Production Center (TPC) and KXTX since 2007. In 2013, he led his team to 18 Lone Star Emmys, more than any other Spanish-speaking station in Texas.

Prior to KXTX he was with Telemundo KWHY / Canal 22 in Los Angeles as assistant news director from 2005 to 2007. He started his career in broadcast journalism in Houston, where he was a news producer at Univision KXLN before moving on to Telemundo KTMD / Canal 47, where he served as news director from 2001 to 2005. Flores holds a BA in radio and television from the University of Houston and a MBA from Texas Christian University.

Rosales meanwhile has more than 20 years of media experience with Spanish properties, including Entravision Communications Television and Radio Division, where he was a national sales manager and general sales manager serving the Rio Grande Valley, Corpus Christi and Laredo, Texas markets. He was previously with Televisa Properties (Star Channel) in Rio Grande Valley, Laredo and El Paso. He attended Texas A&I in Kingsville, Texas, and Pan American in Edinburg, Texas.

"Jose and Willie are extremely important additions to Telemundo 40," said Manny Martinez, president at Telemundo Stations. "With Jose's experience, dedication and leadership and Willie's in-depth knowledge of local media, KTLM will be well-positioned for success. I know they are both excited to start serving the Rio Grande Valley community."

KTLM serves the Rio Grande Valley in South Texas and was recently acquired by NBCUniversal Owned Television Stations. It is part of the Telemundo Station Group division of 17 television stations serving Spanish-speaking communities across the country.