Cisco puts Videoscape TV in the cloud

January 7, 2014 09.19 Europe/London By Julian Clover

Cisco VideoscapeCisco has announced the expansion of its Videoscape TV services delivery platform to include a series of new cloud video capabilities including an industry-first Videoscape “as-a-service” offering and open cloud software technologies based on OpenStack.

The company says these are part of a broader “virtualization strategy” that give service providers the ability to capitalise on the Internet of Everything.

It’s in line with a general industry desire to quickly deploy new customer experiences – Broadband TV News would be interested to hear of examples beyond that of an initial deployment.

Itzhak Elyakim, vice president of engineering and CTO, yes has been working with Cisco on its new multiscreen deployment.

“Cisco has been a trusted partner as we have worked to evolve our video platform to offer our subscribers unique video entertainment experiences, with access to more channels and more VOD titles than ever before – from multiple devices. We look forward to exploring together how Cisco’s new Videoscape cloud capabilities can support and enhance our OpenStack-based private cloud video services, and our newly launched yesGO service.”

Part of the proposal is Videoscape Cloud Services, which run the same software and APIs as the rest of Videoscape and can be purchased “as a service” from Cisco on a consumption-based model. This approach enables these companies to complement existing infrastructures to rapidly deliver fresh, new video experiences for consumers, without the need to create, code, and integrate new capabilities themselves.

Joe Cozzolino, senior vice president and general manager, Service Provider Video Infrastructure, Cisco said: “Videoscape leads the industry as a platform for delivering exciting video services and experiences. With these new Videoscape cloud capabilities, our customers have two additional ways to deploy Videoscape, meaning they can get new services to market faster than ever before. Plus our unique Cisco Fusion strategy allows customers to mix-and-match deployment options to best grow revenue and reduce their overall costs to roll out video services, including exciting second screen, 4K video and IoE based Connected Life services.”