MTV plays love game in Asia with Are You The One?
Louise Duffy | 08-01-2014
MTV will launch its new dating series Are You The One? on 14 February in Asia. The programme will conduct a social experiment on modern love, helping 10 women and 10 men find their perfect match.
The contestants participated in a rigorous matchmaking process using a unique dating algorithm created to help quantify compatibility. The result was recommended matches for the 20 singles with the goal of meeting the perfect partner. Using this technology, 10 ideal pairs have been identified and will ultimately come face-to-face with their true match – the catch is that the results were kept a secret from the singles. Throughout the course of the season, each of the potential lovers must uncover the mystery of their “soul mate's” identity.
Are You the One? is slated to air globally, and will premiere in Asia on Friday 14 February at 6pm (WIB), 7pm (SIN/HK/PH). Subsequent episodes will air every Sunday, starting 16 February at 8pm (WIB), 9pm (SIN/HK/PHIL).
“Our millennial audience has no trouble dating or hooking up but making a deeper commitment is more challenging for them,” said Susanne Daniels, President of Programming, MTV. “Are You the One? will provide clues to the contestants to help them find their perfect match. There's unexpected emotional twists as they find it trickier than they imagined to break apart in the name and the game of finding true love.”
Are You the One? was created by Executive Producers Howard Schultz, Rob LaPlante and Jeff Spangler of Lighthearted Entertainment. Scott Jeffress Executive Producer for Lighthearted Entertainment. Lauren Dolgen, Tiffany Lea Williams, Maura Madden and Matthew Parillo are Executives in Charge for MTV.