CES 2014: Irdeto, Envivio enter live OTT content security partnership
Editor | 08-01-2014
Multiscreen content security specialist Irdeto has joined forces with video processing and delivery solutions provider Envivio to better enable operators to streamline live channels over-the-top (OTT) across multiscreen platforms and devices.
In their joint live linear OTT solution, the partners will make Microsoft PlayReady LiveTV content protection available on multiple platforms including Windows, iOS and Android devices, gaming consoles and connected TVs.
The Irdeto and Envivio solution combines automatic key rotation and PlayReady LiveTV which is said to minimise the number of licence requests per subscriber, while helping operators significantly reduce the backend infrastructure footprint and control their costs. In addition, the support for fast-channel switching enables a smooth, uninterrupted end-user experience in live TV scenarios.
The joint solution will be first deployed in the market with a Tier-1 European cable operator in early 2014.
"As demand for entertainment over connected devices sharply accelerates, supporting pay-TV subscribers' desire for premium live-streamed content, delivered at high quality is critical. Operators need a better way to deliver that content in a multi-screen environment without compromising the smooth end-user experience, security and keeping a check on costs," said Paul Ragland, VP of sales, North America for Irdeto, explaining the deal.
"The new content landscape and uptake of anytime, anywhere video consumption has created avenues for operators to enhance their offerings," added Olivier Milet, multiscreen product manager, Envivio. "We believe our joint solution with Irdeto is a significant advancement in the multiscreen market, providing operators with a competitive toolkit to deliver live broadcast content to consumers, regardless of device or network, in an intuitive and compelling fashion."