CES 2014: Technicolor teams with DreamWorks to stream pay-as-you-go 4K content
Editor | 08-01-2014
Technicolor has used CES 2014 to demonstrate the power of partnerships in developing solutions designed to enhance consumers' lifestyles and entertainment in and out of the home.
In addition to other connected device, home automation and even connected car solutions, in the home entertainment arena Technicolor is working with DreamWorks Animation to stream pay-as-you-go 4K content to Samsung's UltraHD TVs via its M-GO technology.
To be launched in Spring 2014, M-GO will offer full-length 4K theatrical films and popular TV shows from Hollywood's leading studios and networks as soon as they are released digitally.
The service will use Technicolor expertise in image quality from production to final stages of distribution, ensuring that 4K images are delivered in the highest quality 4K image. This is regardless as to whether the content is authored, post-produced or optimised for upscaling on the TV. Technicolor believes that offering multiple ways to get access to premium Hollywood content will deliver consumers expanded choice and a much needed deeper content library to enjoy in rich 4K viewing with significantly reduced bandwidth requirements of just 3Mbps for upscale to UHD.
For content not authored or post-produced in 4K, Technicolor and M-GO's 4K Optimized solution uses the source files from licensed content partners and reprocesses them to enhance the visual crispness, colour acuity and image depth for 4K television owners. M-GO's solution generates files that are customised for specific upscaling chips embedded in TVs.
The Technicolor-developed solution is inclusive of compression technology, which Technicolor says is critical to the success of 4K through its relationship with Technicolor and control of its content mastering pipeline – from IP to post-production, M-GO stands apart from other digital retailers and uniquely positions the company to be an early mover in this space. The company's technology architecture has been designed from the ground up for 4KTV.
"M-GO and Technicolor are working very closely with our studio partners, chip manufacturer partners and Samsung to deliver on the full 4K promise – not just 'more pixels', but 'better pixels'," said John Batter, CEO of M-GO. "We are committed to getting consumers to experience the value and amazing visuals in 4K of the hottest new releases and TV shows, the earliest they are available – the way filmmakers and creators meant for them to be seen in eye-popping immersive 4K."