Eurosport celebrating 25 year anniversary

January 8, 2014 09.55 Europe/London By Julian Clover

Jean-Thierry-AugustinEurosport is launching a major advertising campaign as it clocks up a quarter of a century of live sports broadcasting.

The first transmission was made in 1989 – it was originally part of Sky’s four-channel package on Astra – with Eurosport cementing its position in the international sports media landscape.

The “We Live for Live” campaign will feature both B2B and B2C promotional activity through external and internal promotion.

Throughout 2014 the “We Live For Live” campaign will feature heralding the group’s continued passion for live sports. A series of external and internal activations will celebrate the brand’s 25 years of sustained growth and achievements across live sports TV production, commentary and expert analysis, media distribution and digital technology. These include:

Jean-Thierry Augustin CEO of the Eurosport Group said: “Reaching our 25th year in such a strong position is a reflection of the hard work and passion of all the staff at Eurosport. We won’t be looking back in 2014 but using the knowledge we have developed since 1989 to continue to look ahead to innovate and improve our content to bring the public the most immersive and insightful live sports experience. We have built a culture of sustained achievement and are proud of our leader position. At the heart of this success is a clear belief that sport is the star and the fan can fully experience the drama, excitement and emotion of live sport on Eurosport media.”

Over 5,000 hours of live action are broadcast throughout the year, featuring coverage of over 120 different sport disciplines, the biggest diversity of sports on offer in Europe.

Eurosport Group runs TV channel brands Eurosport, Eurosport 2 and their respective HD channels, EurosportNews, and local “window” channel brands Eurosport France, British Eurosport and Eurosport in Asia-Pacific.