Universal makes new appointments

January 8, 2014 09.57 Europe/London By Chris Dziadul

Universal Networks International (UNI) has named two newly created roles, with Sarah Lloyd-Baker appointed VP, marketing UK and Kjetil Njoten VP, creative, UK & Emerging Markets.

Lloyd-Baker has started in her role and will report to Nicky Douglas, MD, UNI UK, while Njoten, who will join in February, will report to both Douglas and Colin McLeod, MD, UNI Emerging Markets.

Based in London, both positions are focused on strengthening the presence of Universal Networks International’s portfolio of pay-TV brands, working collaboratively with the central marketing team.

Lloyd-Baker will focus on the UK, while Njoten will cover both the UK and Emerging Markets business, which includes Africa, Benelux, Central Europe and Scandinavia.

Lloyd-Baker has 17 years of experience in TV, digital media and FMCG, including six at BT and BT Vision, where she headed up marketing communications and was instrumental in the roll-out of BT Vision’s TV and VOD propositions.

Most recently she led her own consultancy.

Njoten meanwhile joins from UKTV , where he was director of creative services since 2011.

Prior to UKTV, Njoten was creative director at Devilfish, specialising in broadcast clients, including FX US, Discovery and A&E, and he also produced and directed high-profile campaigns for Channel 4, MTV and Viasat.

Commenting on the appointments, Douglas said: “Sarah and Kjetil are terrific additions to the team. With the breadth and calibre of their collective experience, they will be a huge asset as we continue to develop and implement our marketing and creative strategy to strengthen the consumer appeal of our portfolio of brands in the UK and Emerging Markets.”

McLeod added: “Kjetil’s appointment across both the UK and Emerging Markets portfolios will generate creative synergies and allow us to build a centre of creative excellence to the benefit of both businesses”.