ARRIS launches new channel programme
Editor | 08-01-2014
Attempting to build a framework to support its new connected TV and video products and services, ARRIS has launched a new International Channel Program to drive sales and market share.
The programme is designed to ensure that Channel Members – focused on selling and offering support to service providers in key growth markets across Asia Pacific, Europe, Middle East & Africa and the Caribbean and Latin America – can promote, support and sell a wide range of products from the ARRIS portfolio.
In terms of products, the portfolio will span the home ecosystem across the cloud, network, and home, including set-top devices, modems, access technology, video processing and distribution solutions, as well as multiscreen UI and content security software.
ARRIS will also introduce a broader ecosystem to its reselling channel aimed at fostering a network of highly qualified and trained channel members that are able to offer support, service, integration equal to ARRIS, leveraging our existing base of VARs.
"Our Channel Members are a strategic element of the ARRIS growth strategy, enabling us to reach more markets and more customers to secure further market share for our video solutions," said Ron Coppock, president, sales, ARRIS. "ARRIS integrates solutions from cloud-to-ground to help each of our global customers enable entertainment environments that consumers desire and realize new revenue streams. We're focused on our Channel Members and committed to delivering with a world-class Program with clearly defined benefits for all parties."