Pay-TV reaches 50% of Latin Americans
Juan Fernandez Gonzalez | 08-01-2014
Pay-TV has reached half of Latin America's audience, according to Peru's TV council ConcorTV, quoting a report from Argentinian consultancy firm Business Bureau.
Over 77 million of homes pay for TV in Latin America, an audience still dominated by cable but with an increasing penetration of satellite services.
According to the report, 46 million subscriptions are for cable platforms and 31 million clients have purchased a satellite service. Direct-to-home (DTH) is growing in Latin America as it brings easier access to pay-TV for the remote areas of the region, driven mostly by the massive expansion of the satellite operator DirecTV.
The country with highest pay-TV penetration is Argentina, where 82% of homes have a cable or satellite service. In second place is Venezuela (61%), followed by Uruguay (61%), Colombia (60%), Honduras and Chile, both with 57%. México with 51% and Costa Rica and Brazil (42%) are also among the group with highest penetration.
According to the report, the countries with less pay-TV presence are Panama, Ecuador, Peru, Dominican Republic, Nicaragua, Guatemala and El Salvador, with around 30% of penetration. According to Business Bureau, Bolivia is the country with lowest penetration rate (10%), although last report of the country's telecom authority ATT sets the figure in nearly 40% in the cities.
The report also points to a total of 11 million illegal TV connections, with the most affected countries being those with lowest pay-TV penetration rates (Bolivia, Guatemala, Nicaragua, El Salvador and Brazil). The countries with lowest piracy rates are México and Chile (4%) and Uruguay (3%).