Channel 4 pulls long form YouTube content
January 8, 2014 10.41 Europe/London By Julian Clover
channel-4-logo-hqChannel 4 has removed its long form programming from its 4oD service on YouTube in favour of its own apps.
It’s retaining clips from previous shows and trailers of forthcoming programmes.
“As you may have noticed, we’ve now removed all full episodes of Channel 4, E4 and More4 programmes from our 4oD channels on YouTube,” read a statement on the video sharing site.
“As a not-for-profit broadcaster funded by advertising, we put our money back into the programmes themselves. To make the best of this investment, we’ve decided to focus on bringing online viewers of our full-length shows to our own 4oD apps – such as those on iOS, Android and channel4.com.
“These apps also allow us to encourage more viewing by recommending programmes we think people will appreciate, and to provide viewers with additional services.”