Amazon snags exclusive digital rights for CBS' Extant
Michelle Clancy | 09-01-2014
Amazon will be bringing the new CBS Television series Extant to its Amazon Prime over-the-top (OTT) video service.
The serialised drama, starring Halle Berry and produced by Steven Spielberg's Amblin Television, will premiere on the CBS Television Network in June. Amazon Prime Instant Video will be the exclusive premium subscription home for Extant with unlimited streaming of all the series' episodes available to their members four days after their initial broadcast on CBS.
It's the same model that it employed with last summer's Under the Dome, the series from Stephen King. It was last summer's No 1 programme, averaging 15.06 million viewers. That made it the most-watched scripted summer series in 21 years. It was also watched by more customers than any other TV season on Prime Instant Video this year.
"Our partnership with Amazon for Under the Dome helped build a creative, financial and marketing model for event television in the summer," said Scott Koondel, chief corporate licensing officer at CBS. "We look forward to using the same model for Extant, a series whose creative auspices, on-screen talent and intriguing concept is already generating great excitement."
Extant is a mystery thriller about a female astronaut trying to reconnect with her family when she returns after a year in outer space. Her experiences lead to events that ultimately will change the course of human history.
Episodes of Extant will also be available for purchase and download exclusively at Amazon Instant Video; the service enables offline viewing for when users are out of range of Wi-Fi.
"We received very positive feedback from Prime members about this summer's exclusive access to Under the Dome," said Brad Beale, director of content acquisition for digital video at Amazon. "Customers loved being able to watch the show just days after it aired as well as catching up on previous episodes. We are thrilled to offer Prime members this access for Extant, another exciting new show from CBS."