CES 2014: NBC taps Akamai for Olympics streaming
Parent Category: News | 09-01-2014
NBC Olympics has selected Akamai Technologies to provide online video streaming delivery, site performance and security services for the 2014 Olympic Winter Games in Sochi, Russia.
NBC Olympics' digital offering will offer comprehensive coverage, results, schedules and bios, along with multiple tools to foster social interaction. Using Akamai, NBC Olympics will distribute video through NBCOlympics.com and the NBC Sports Live Extra mobile app, automatically optimised for viewing devices and network variability, with built-in security protection against malicious traffic.
"A production of the importance, scope and magnitude of NBC Olympics' digital experience involves countless complexities that can be managed through Akamai's cloud-based solutions," said Brad Rinklin, CMO at Akamai. "The Akamai Intelligent Platform is designed to handle the challenges that organisations face in site performance, video delivery and security. Akamai is proud to partner with NBC Olympics on the Sochi Winter Games and is looking forward to helping viewers across America enjoy their favourite events wherever and whenever they want, and on whatever device they choose."
The Sochi Olympics mark the first time that all Winter Games competitions will be streamed live. For live and on-demand video delivery, NBC Olympics is leveraging Akamai Digital Media solutions to stream all 98 events, including every medal competition, event highlights and athlete interviews and profiles. Akamai is also supporting DVR functions such as pause and event rewinds with the suite of cloud-based media workflow, storage and delivery tools.
NBCOlympics.com is NBC Olympics' re-launched portal built to serve as the hub for its digital Winter Games experience. The site leverages Akamai's Ion site performance technology – a tightly integrated suite of intelligent acceleration and optimization technologies to make real-time decisions based on the requirements of the given connectivity and situation.
"We are pleased to be working with Akamai, and are confident that the breadth of the Akamai cloud services, including high quality video, site performance and security, will improve the viewer experience while watching the Games on either NBCOlympics.com or the NBC Sports Live Extra app," said Richard Cordella, senior vice president and general manager for digital media at NBC Sports Group. "Viewers will enjoy a consistent and high-quality experience on any device, anywhere."
The Games will run from 6 February to 23 February.