CES2014: FreeCast plans to snag cord-cutters with OTT VOD service

Michelle Clancy | 09-01-2014

FreeCast, the content discovery and management engine behind the electronic programme guide known as Rabbit TV, has revealed plans for a global, over-the-top video-on-demand (VOD) platform, labelled SelectTV.

FreeCast will target telecommunications companies and bandwidth providers which specialise in Internet bandwidth distribution yet don't offer television/cable services. The service will look to woo cord-cutters. FreeCast said that SelectTV's VOD library of free, pay-per-view and subscription content "exceeds cable or satellite offerings" and is meant to act as an alternative to traditional TV.

"This is a great commercial media platform and a perfect partnership for all of these industries, both devices and services," said FreeCast CEO William Mobley. "We're unbundling the norm, giving these customers the freedom to select what they want to watch, when they want to watch it, be it free or paid content."

SelectTV will also be preloaded on various devices, including smartphones, tablets, computers and televisions. The company said that it has already entered talks with major manufacturers and user interface (UI) distributors, with expectations to be included in the newest product lines this autumn.

And, the company has begun negotiations with market leaders in the hospitality and accommodations industry, including hotel, timeshare and multi-housing developers seeking an alternative for outdated and expensive in-room media systems.