CES 2014: mobile set to replace "trad TV" as appetite grows for binge viewing
Parent Category: News | 09-01-2014
A new survey from Irdeto has revealed no end in sight for the trend of online video bingeing, while the majority of consumers believe mobile devices will emerge in the next eight years as the most common way to consume entertainment.
The content protection specialist's survey found that even though just under two-fifths (65%) of consumers still prefer to watch their favourite content live at the time of broadcast on all forms of devices, just over half (53%) believe that mobile devices like smartphones and tablets will replace television sets in the next eight years as the most common way to consume entertainment. Of that group, nearly a third (31%) expects the change to occur within five years.
For connected device-based TV viewing, a similar percentage believe they will be using a smart TV to watch movies and television within five years, rather than popular devices such as gaming consoles (6%), hybrid streaming devices like Roku (6%), tablets and mobile phones (5%) and dongles such as Google Chromecast (2%).
Despite witnessing real momentum for 4K TV sets and CES 2014 being a showcase of a plethora of UltraHD technology, Irdeto's survey found only 18% were "very interested" and 40% "somewhat interested" in purchasing a 4K/Ultra HD television. A further 16% were not at all interested.
Looking at the bingeing trend's principal protagonists, the content protection specialist's survey found that among the so-called Netflix generation of 18-24-year-olds, three-fifths prefer to watch full series at once, without waiting a week or more in between new episodes.
"In the past ten years, we've seen mobile devices eclipse the consumer landline telephone market, and we're seeing a similar fundamental shift in the television industry," commented Richard Frankland, vice president of sales, Americas, Irdeto. "As the data indicates, we have reached a point where not only are devices as important to consumers as televisions, but a generational clash is also occurring between the demand for live programming and over-the-top services. The consumer electronics industry is working to get those consumers back through innovations like 4K, and the operators and content owners will follow suit by creating profitable offerings that meet consumer demands."