Orange invests in G-cluster

Pascale Paoli-Lebailly | 09-01-2014

French telco Orange has acquired a minority stake in the share capital of the Japanese company G-cluster Global Corporation (G-cluster), a specialist in the aggregation and streaming of cloud-based games.

With cloud gaming, Orange asserts its strategy to create value through its very high speed broadband networks, fibre and 4G, by offering customers an experience of gaming across all screens, TV, PC, tablets and smartphones.

The investment is part of a capital increase programme and will reinforce the existing partnership between the two companies. G-cluster already provides the software platform for Orange's cloud-gaming service that is currently available for almost three million Orange TV customers in France.

The service offers access to a catalogue of over 150 games, available either on-demand, on short-term rental or through unlimited passes.

This evolution of the partnership will provide support for G-cluster to develop internationally in the coming year and could enable Orange to introduce cloud gaming services to other Euro countries.

"This transaction clearly illustrates Orange's content strategy, which aims to meet customer expectations by establishing itself as an aggregator and distributor of content by building strong partnerships with providers. This approach follows other partnerships already in place with major players in the content industry such as with Deezer for music and Dailymotion for online video," Orange commented.

While 78% of the French population play games at least occasionally on screen devices, cloud-gaming has the advantage of offering an easily accessible platform enabling users to instantly play some of the best games available on their TVs without the need to download large files. They can then continue their game, at home or on the move, using their PC, tablet or smartphone.