Amazon seals exclusive digital rights for Veronica Mars

Michelle Clancy | 10-01-2014

Amazon's Prime Instant Video will be the exclusive online-only subscription home for streaming the TV series Veronica Mars, in a deal with Warner Bros Domestic Television Distribution.

The over-the-top (OTT) video service will offer all three seasons of the popular Warner Bros Television series starring Kristen Bell, in a launch meant to prime the pump for the 14 March debut of the Veronica Mars movie.

"The Veronica Mars series has been popular on DVD and Amazon Instant Video for years, so we know how much Amazon customers love this iconic television show," said Brad Beale, director of digital video content acquisition. "We are excited to become the exclusive subscription streaming home for Veronica Mars and to be able to offer the entire TV series to Prime members to enjoy at no additional charge. With the movie coming on 14 March, both die-hard fans and new viewers can easily catch-up on this great show."

The Veronica Mars movie is coming to theatres across the US, made possible by a record-breaking Kickstarter campaign driven by fans of the television show. Launched by Rob Thomas and Kristen Bell, the campaign reached its project goal of $2 million in just ten hours. By the end of the 31-day effort, fans had contributed $5.7 million, making Veronica Mars the No 1 funded project in the film category and the third highest funded project in Kickstarter history. It is the most widely supported Kickstarter campaign ever, with more than 91,000 backers, who have remained engaged throughout production with frequent behind-the-scenes updates from Thomas and the film's cast and crew.

Veronica Mars first premiered in 2004. The series is set in the fictional town of Neptune, California, and follows a high school student (Kristen Bell) who moonlights as a private investigator under the tutelage of her detective father.