Tablet viewing drives blinkbox to record-breaking Christmas
Editor | 11-01-2014
The boom in tablets, aided no doubt by parent company Tesco's own Hudl, has helped the blinkbox film and TV streaming service to a bumper festive season, with sales up 245% year on year.
Mobile devices including tablets, games consoles, connected TVs and set top boxes now account for over 65% of sales on blinkbox, overtaking PC sales for the first time, mirroring the recent trend shown for BBC iPlayer usage. In all, blinkbox mobile sales rocketed 674% year on year with smart TV sales up a no less impressive 465% year on year over the Christmas trading period.
The biggest day for the service over the Christmas period, blinkbox’s biggest sales day ever, was New Year’s Day, which saw an increase of 266% compared with 1 January 2013. The top three titles over the Christmas period, in order, were Elysium, Man of Steel and Despicable Me 2.
Commenting on the performance, a delighted Michael Comish, Group Digital Officer at Tesco and co-founder of blinkbox, said: “This Christmas Brits have really switched on to enjoying the latest movies and TV on demand via their various connected devices. The availability of affordable tablets like Tesco’s Hudl means that the latest and greatest movies and TV are at the fingertips of more people than ever...We expect to see further growth in tablets, games consoles and Smart TVs in 2014 and will be focusing hard on bringing access to great entertainment into more and more homes via the most popular devices.”