Nevir to sponsor Mediaset's Energy channel

Juan Fernandez Gonzalez | 12-01-2014

Spanish electronics provider Nevir is to sponsor Mediaset's DTT channel Energy. The company will be the only sponsor for all the signal's programmes, an agreement that has never been seen before in Spain's free-to-air TV.

The electronics firm, which focuses on video and audio, has launched an ambitious advertising plan. Besides Energy, Nevir will place its products in some of the most-watched shows of Telecinco and Cuatro, Mediaset's audience-leading channels, including Aida, Castle, Sálvame Deluxe and Home Cinema. The company's new line of tablets and TVs will be physically present in most of the shows.

Until now, Nevir had advertised mainly in printed media, in specialist magazines such as Tiempo, Interviú, Ronda Iberia, Excelente, Europa, Mediapunta, ElectroImagen, ElectroMarket, Marrón and Sonitrón.