ONO online TV available standalone
Parent Category: News | 13-01-2014
ONO's online TV is no longer an add-on to its pay-TV service following the fibre-to-the-home (FTTH) platform's decision to enable viewers who aren't existing pay-TV clients to subscribe to it.
The move is the first of its kind in the Spanish pay-TV market, in which online and TV everywhere platforms are still offered as an extra feature for cable TV customers. Most cable and satellite platforms, including Movistar TV and Orange TV, launched their TV everywhere services during 2013, but these has always been dependent upon the principal pay-TV platform.
ONO's online TV service was launched in Q4 2013 and offered as a free service for pay-TV customers. Now, all the company's broadband clients can subscribe to the online package by paying €7.2 on top of the Internet connection price. ONO is currently offering two basic packages: 20Mbps, telephone and online TV for €26.50; and 20Mpbs and TiVo for €31.3, with the online service coming at no extra cost.
Spain's largest fibre operator wants to strengthen its TV offering, as it is conscious of the increasing importance of multiscreen and TV everywhere among consumers. However, ONO's platform is still only available for PCs and iPads, with no imminent Android or mobile launches slated.