NBCUniversal makes strategic investment in NowThis News

Editor | 13-01-2014

Aiming to reach young consumers with original short-form news video designed for mobile and social platforms, NBCUniversal News Group has entered into a collaboration with NowThis News.

NowThis News claims to be the first exclusively short-form video news network built specifically for mobile and social platforms such as Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Videos are combined into NowThis News's Android and Apple apps and a mobile website, allowing viewers to watch updates delivered to their mobile devices.

The minority stake taken by NBCU will result in the two companies co-producing original short-form news videos distributed across mobile and social platforms. Content for channels including TODAY, MSNBC, NBC News and CNBC will be produced by co-located NowThis News and NBCUniversal News Group teams based out of NowThis News's New York City studio.

"We know that news consumption among younger audiences continues to grow, but in order to reach that audience, we need to continue to create video for the platforms they use most. NowThis News does exactly that -- delivering relevant news stories for the mobile and social platforms that resonate with this audience," commented Patricia Fili-Krushel, Chairman of the NBCUniversal News Group. "We're excited to incorporate this relationship into our overall strategy -- to innovate inside and outside the company -- positioning the News Group for future success."

Added Kenneth Lerer, NowThis News's Co-Founder and Manager Director of Lerer Ventures: "By working together, the NBCUniversal News Group and NowThis News can learn from each other and build a great digital news experience that's a win-win for the new news consumer who wants all video, all the time, built for social and mobile. This partnership allows us to showcase our shared vision of combining the world's strongest news brands with NowThis News to super serve consumers."