The Voice breaks TF1audience record

Pascale Paoli-Lebailly | 13-01-2014

The launch of season three of The Voice on 11 January on TF1 broke the channel's audience record, attracting 9.8 million viewers, along with 41% of the audience share on the four+ demo and 59% on women under 50.

This is the best launch for the talent show produced by Shine France, which gained 500,000 viewers compared to the previous season.

An audience peak was registered at 11 million viewers.

The first episode of the new season was also the most tweeted TV programme on the day, with more than 500,000 tweets being posted.

The @TheVoice_TF1 Twitter account now boasts more than 260,000 followers, while the show's homepage gathered 550,000 fans.

During the TV broadcast, viewers could also play at being a coach themselves thanks to the interactive app 5th Coach available on the MyTF1 portal.