MyTF1VOD to be embedded in Xbox One, Samsung TV sets and HbbTV

Pascale Paoli-Lebailly | 14-01-2014

Video-on-demand (VOD) platform MyTF1VOD, already available on the Web, IPTV and LG screens, will soon be embedded in Xbox One consoles, Samsung TV sets and HbbTV screens.

The service will thus become "the first VOD service to be available worldwide in such a standard," according to TF1.

As well as underlining the fact that its offer saw sales raise 21% over 2012-2013, the French commercial group also said that such performance clearly goes against the French market's general trend of decline expected in 2013.

Last year, MyTF1VOD was redesigned to come in line with the apps universe in order to increase usage and better promote premium content.

At the same time, TF1 signed several partnerships with US movie studios such as Sony Pictures for Django Unchained and The Smurfs 2, Warner Bros for Very Bad Trip 3 and UGC.

Further premium content and distribution platforms will be announced shortly, the group said.