YouTube and DreamWorks launch daily series
January 15, 2014 08.23 Europe/London By Robert Briel
youtubeDreamWorks Animation and YouTube have joined forces to create YouTube Nation, a daily show that explores the best videos on YouTube.
Each episode of the programme will showcase “the most-sharable hidden gems on YouTube.”
YouTube Nation is the first daily series produced by DreamWorks Animation and also marks the first use of the YouTube brand for a daily programme. DreamWorks Animation is overseeing all aspects of production, including editorial and curation, while YouTube’s teams are providing support including managing sales and marketing for the show. YouTube Nation, which is launching with Verizon as the presenting sponsor, is available now at www.youtube.com/youtubenation.
“YouTube Nation will shine a light on the platform’s most exciting content and creators, giving videos and channels the best opportunity to grow larger and more dedicated audiences,” said DreamWorks Animation CEO Jeffrey Katzenberg.
“We could not ask for better partners in this new venture than the innovative team at YouTube, who have worked hand-in-hand with us to create a show that not only serves both consumers and creators, but also strives to be great entertainment.”
“It’s exciting to see the creative, visionary team from DreamWorks Animation bring their expertise and passion to YouTube to showcase the videos that define trends and pop culture moments around the world,” said Robert Kyncl, YouTube’s head of content and business operations.
“The people at DreamWorks Animation are ideal producers of this show: they really understand the YouTube space, highlighted by their acquisition of AwesomenessTV last year. We’re always looking for new, innovative ways to promote and drive traffic to our partner channels and see YouTube Nation as a great opportunity to help viewers discover great content which will surprise and delight.”
Hosted by Jacob Soboroff (HuffPost Live; TakePart Live) and executive produced by Steve Woolf and Zadi Diaz, YouTube Nation is a daily exploration of some of the very best of YouTube, and is all about the thrill of discovering the unexpected each day. A team of experienced curators hand-picks and highlights the top content each day, wrapping it up in a five-minute experience that includes a rich mix of videos, themed playlists, channel creator highlights and fan feedback. YouTube Nation, which will post new episodes Monday through Friday at 6pm PT/9pm ET, is the first daily show to launch in Ultra HD video, also referred to as 4K, which offers four times the resolution of current high-def television, marking a true collaboration between Silicon Valley and Hollywood.