India's Sony Six picks up FIFA World Cup rights
Rebecca Hawkes | 16-01-2014
Indian sports and entertainment channel Sony Six has won the exclusive regional broadcast rights to the 2014 FIFA World Cup in Brazil and 2018 FIFA World Cup in Russia.
The deal with the Multi Screen Media-owned channel also includes the television rights for the FIFA under 17 World Cup 2017 to be hosted by India, and the FIFA Confederation Cup 2017 in Russia.
"This acquisition is a testament to our commitment of popularising the sport of football in this country. Considering the rise of youth interest in the sport, football fans in India can look forward to the best International football experience on Six," said NP Singh, CEO, Multi Screen Media.
"FIFA's mission is to develop the game everywhere for all, by staging international football tournaments on all continents, and supporting football development projects and our 209 member associations across the world," said Niclaus Ericson, director of TV, FIFA.
"India already has a great passion for football and with the support of Sony SIX, FIFA looks forward to inspiring more fans of football and young players in India for the years ahead."
Sony Six has broadcast the UEFA and CONMEBOL matches from the 2014 FIFA World Cup qualifying rounds and has already acquired the rights for both the UEFA Euro 2016 qualifiers and championship.
The FIFA World Cup 2014, comprising 32 nations, will be held in Brazil from 12 June to 13 July 2014.