SeaChange, ThinkAnalytics integrate for personalised content enablement
Michelle Clancy | 16-01-2014
SeaChange International is integrating its Adrenalin multiscreen video platform with the ThinkAnalytics search and recommendations engine. The joint solution will enable video service providers and content owners to add personalised and intuitive content discovery.
"Multiscreen television content is going deeper and incorporating over-the-top, so rapid presentation of the right content amid limitless choices is more vital than ever for subscriber satisfaction," said George Kajos, general manager for platform business at SeaChange. "SeaChange and ThinkAnalytics are already showing successful collaboration in deployments with large cable providers in the US and Europe, and we're in pursuit of new opportunities together. We anticipate this partnership will help motivate more providers to establish rich multiscreen services."
Peter Docherty, founder and CTO of ThinkAnalytics, added: "Working on this solution with SeaChange was a natural choice, as both companies have a history of working side-by-side in customer deployments around the world. The solution enables delivery of more personal and targeted experiences, including multi-lingual, linear, VOD, OTT and sports content, across multiple screens for service providers around the globe."