Connected TV, second screens to change Spanish TV scene
Juan Fernandez Gonzalez | 16-01-2014
The increasing number of connected TVs and second-screen devices are to change the landscape of Spanish TV in future, according to Telefónica.
This prediction may not be that surprising, but Telefónica's annual report has confirmed the worldwide trend and predicts a completely different scene for TV and audiovisual during the coming years.
In addition to some surprising figures - such as the fact that Spanish people check their smartphones 150 times per day on average - Telefónica's report concludes that TV is not just watched on static devices with linear programming anymore. Mobile screens are now an essential part of TV, as nearly 67% of Spanish watch audiovisual content on a smartphone and 49% use tablets.
Currently, most Spanish homes have more than one screen, usually connected to the Internet. TV consumption through the Internet is done on an individual basis so the television is gradually losing its role as family entertainer, according to the report. Online channels have experienced great growth during 2013, with 18 million people using Mediaset's websites and 15 million using TVE's. In addition, sports' programming has become the king of second screens, as well as social TV.
Although slower to take off, smart TVs are also taking their place in the Spanish audiovisual scene.
According to the report, 24% of Internet users connected their TVs to the Internet (33% more than in 2012), and nearly half of them did it through a smart TV, using the rest consoles or advanced set-top boxes (STB).
An average home will have several connected screens with different features competing for content consumption, thus different kinds of programming are required.
19 million Spanish people are connected to the Internet, and 86% of the population between 16-24 years old. Nearly 100% of youngsters use social networks, mostly accessing them through the 26 million connected mobile phones (9.5 million new connections in 2013).