NickMom signs Wanda Sykes and Push It to development deal

Michelle Clancy | 17-01-2014

NickMom, the night time comedy block targeted to female parents, has signed a development deal for an untitled comedy project with Wanda Sykes and Page Hurwitz of Push It Productions.

"We are thrilled to be collaborating with the talented Wanda Sykes and Page Hurwitz of Push It Productions to develop hilarious new content for NickMom," said Bronwen O'Keefe, senior vice president at NickMom. "NickMom will continue to deliver the funny this year with brand new episodes of our signature series Parental Discretion with Stefanie Wilder-Taylor and Take Me to Your Mother, plus exciting projects in the works that will deliver our special brand of mom comedy."

Comedian/writer/producer Wanda Sykes and veteran producer Page Hurwitz joined forces in 2012 to form Push It Productions, Inc., a production company dedicated to creating quality comedy-based programming for network and cable television outlets. The company's diverse slate of projects includes sketch comedy, concerts, reality, talk/variety and competition formats. In just its first year, Push It has made a production deal with NBC, has a new series on OWN (Wanda Sykes Presents Herlarious), and has shows in development with Comcast. It was recently announced that Push It will be producing the new season of Last Comic Standing for NBC as well.

"As a mother of twins, I know first-hand that there is a lot of comedy in parenting, a lot of drinking too, but we're focusing on the comedy," said Sykes of the NickMom deal.

The project will join a slate of new content in development for NickMom, ranging from docu-comedy to reality competitions, with a star roster of producers including Whoopi Goldberg. Most recently, NickMom has green-lit six episodes of a hidden camera series, Undercover Cupid (working title). The series follows unsuspecting single moms and dads who are surprised to meet three eligible dates picked by their kids as they go about their daily lives.

NickMom, which airs nightly on the Nick Jr between 10pm and 2am ET, finished 2013 on a high note with double-digit gains (67%) among its core demo of women 18-49.