Africa's SuperSport to show Rio Olympics, Winter Olympics

Rebecca Hawkes | 17-01-2014

MultiChoice-owned sports network SuperSport has been awarded the pay satellite broadcast rights across Sub-Saharan Africa for the XXII Olympic Winter Games 2014 in Sochi, Russia and the Games of the XXXI Olympiad in 2016 in Rio de Janeiro, Brazil.

The deal with the International Olympic Committee (IOC) also provides the South African company to distribute Games' footage over the Internet and to mobile devices.

"This agreement continues a long and proud tradition of SuperSport broadcasting the Olympic Games, which we have done since 1996. I'm delighted with this acquisition as the Olympic Games is one of the crown jewels in SuperSport's programming with each edition proving enormously popular with viewers," said Brandon Foot, Acting CEO of SuperSport.

The Sochi Winter Olympics, which run from 7-23 February 2014, will be carried on a dedicated 24-hour high definition (HD) channel, while multiple channels will be utilised by SuperSport for the Rio Games in 2016.

IOC member Richard Carrión, added: "SuperSport has a wealth of knowledge in broadcasting the Olympic Games, and this agreement will ensure a first class broadcast experience of both the Sochi and Rio Olympic Games."