StarHub TV adds two Chinese channels to its bouquet
Louise Duffy | 17-01-2014
StarHub has added two Chinese channels to its line-up - Dragon TV and now HaiRun, aimed at catering for increasing demand in Singapore for content from China.
Dragon TV is a Mandarin broadcaster with a global vision. Its news segments focus on current affairs around the world, and consist of five hours each day on the 24/7 channel. It also provides dramas, talk shows and reality shows, including China’s Got Talent, Let’s Shake It, and Studio No.1.
now HaiRun is a dedicated Chinese drama channel, launched jointly by Hong Kong pay-TV operator now TV and Chinese production company HaiRun Media & Entertainment Group. The channel provides round-the-clock entertainment including critically-acclaimed made-in-China drama series. To ensure suitability for overseas audiences, selected dramas, which are produced by HaiRun Media & Entertainment Group, will be edited and packaged by now TV.
“We are proud to introduce Dragon TV and now HaiRun to our StarHub customers. The addition of these highly sought-after channels augments StarHub TV’s comprehensive Asian lineup and cements our position as the leader in Asian content,” said Lee Soo Hui, Head of Media Business Unit, StarHub.
“The demand for China-centric programmes has surged in recent years since the popularity of reality shows like Perfect Match, which took the world by storm. The introduction of Dragon TV on StarHub TV will enable fans of reality programmes to satisfy their viewing needs, while drama lovers can feast on the delectable array of critically-acclaimed dramas lined up on now HaiRun.”