Nippon TV's Pharaoh game show heads to Thailand

Louise Duffy | 20-01-2014

Nippon TV's game show format Pharaoh has been launched in Thailand via terrestrial broadcaster Channel 9. The show was broadcast in Japan from 2011 to 2013 and is still broadcast as a special programme several times a year.

The Thai remake is a joint production between KANTALUCKS, a newly-established company born out of the merger between major Thai production companies Kantana and Lucks, Yoshimoto Entertainment Thailand, a subsidiary of Yoshimoto Kogyo and Nippon TV. The project was selected and subsidised by Japan's Ministry of Internal Affairs and Communications, as part of its FY2012 Supplementary Budget for Research and Study on International Joint Production in Asia.

The game show will air on Thailand's Channel 9 weekly on Fridays from 8.30pm to 9.30pm for an entire year. The set for the Thai remake was constructed in Kantana's studio, located on the outskirts of Bangkok. The Japanese production team visited the set on several occasions to provide direction.

The show's facilitator, Pharaoh, which is played in Japan by Ryota Yamazato of Nankai Candies, will be played in Thailand by comedian Hoy Keatisak Udomnark, who is popular among Thailand's younger population. Willy Ruengrit McIntosh, actor and Lucks representative board director, will be the show's MC.