Discovery promotes chief digital officer to president of international

Gabriel Miramar-Garcia | 20-01-2014

Discovery Communications today announced that JB Perrette, its chief digital officer, will become the next president of Discovery Networks International. Perrette takes over for 23-year Discovery veteran Mark Hollinger, who announced his resignation in September.

"JB is one of the smartest and most versatile executives I have worked with in the media business," said David Zaslav, president and CEO of Discovery Communications. "Since his time at NBC as a leader in business development, distribution and digital to all the success and value he has built at Discovery, JB has it all strong strategic vision, operational expertise and exceptional team-building skills."

Since joining Discovery in October 2011, Perrette has spearheaded the company's digital strategy. He and his team also led the successful acquisitions of Revision3 and DeFranco Creative, strategic investments in Lumosity and Learnist, the launches of digital/online networks Animalist and TestTube, and the implementation of innovative live online experiences such as SKYWIRE LIVE and Animal Planet L!VE.

Zaslav added: "This is a demanding role like no other, which I believe requires a corporate executive with a broad background to oversee all aspects of the business across 220 countries. Having spent half his career internationally, and with a unique mix of distribution, digital, strategy and business development experience, JB is the perfect fit to lead Discovery's international operations."

Sean Atkins will serve as the acting head of Discovery's digital business as the company performs an internal and external search for its next chief digital officer.

Discovery's international business has been growing rapidly for the past several years. In 2013, Discovery completed the acquisition and integration of SBS Nordics; acquired a 20% stake in Eurosport, the largest pan-European sports platform; launched TLC in the UK; and grew international ratings by 25%. Profits from the DNI business have grown to a level that matches Discovery's overall profits just seven years ago.